Allerstr. 11 | BERLIN

Space Profile | A concept store and workshop space based around plant-based, hand-made products.
Challenge | Create a unique, coherent visual identity
for the space.

RANCHO CHIJIL | MEXICO

Space Profile | An eco-ranch hotel based on ecological, sustainable materials with a community focus.
Challenge | Conduct a comprehensive market research in order to identify attractive target groups.

BOUTIK | LISBOA

Space Profile | A laid back café & coworking space, concept store inspired by the owners’ passion for ocean & surfing.
Challenge | Global health-check of the business & creation of a B2B & Group offer.

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ALLERSTR.11

 

Client | Allerstr. 11
Location | Berlin, Germany
Timeframe | Oct. / Nov. 2018

Space Profile | A concept store and workshop space based around plant-based, hand-made products
Challenge | Create a visual identity for the space

 

 
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The Challenge

Allerstr. 11 consists of 3 individual brands and types of products - sharing the common vision to bring plant-based, hand-made, natural products to their customers. Their space does not only serve as a store to sell products, but also as a creative environment for workshops and craftsmanship.

Our goal was to create a clear, coherent and beautiful identity for their space communicating their shared values and unique set up of the space - without compromising on the individuality of their individual brands.

 

 

Our answer

We approached the design of Allerstr.’s space identity by focusing on both the user-centric experience in the physical space as well as the shared values and vision of the 3 co-owners. Our goal was to create a visual language that transports both useful information of the space as well as meaningful emotions about its cause.
We built a new visual identity focusing on modern, warm color schemes, catchy words & taglines and a new world of emotional imagery.

 
 

How we impact Human Senses

In order to humanize the overall space and brand experience, we focus on a variety of human senses and emotions - and develop action points to reach them.

FEEL GOOD  Supporting a good cause with organic products.

FEEL GOOD
Supporting a good cause with organic products.

BE CALM  A plant-based atmosphere to relax mind & soul

BE CALM
A plant-based atmosphere to relax mind & soul

UNDERSTAND  Getting information about product types & events.

UNDERSTAND
Getting information about product types & events.

ATTRACTION  Creating a visual language that appeals to the eye

ATTRACTION
Creating a visual language that appeals to the eye

TOGETHER  Creating an environment for people to meet, engage.

TOGETHER Creating an environment for people to meet, engage.

LEARN & ENGAGE  Being enticed to participate in workshops.

LEARN & ENGAGE
Being enticed to participate in workshops.

 
 
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The new space identity goes beyond a simple logo as it represents the shared face of the three brands to the customer. The word “atelier” incorporates aspects of creation and craftsmanship, hinting to the fact that not only all products are being produced on-site, but that guests are invited to participate.

As the space does promote plants, textiles and candles - a more neutral, earthy color base was chosen - alongside a modern, fresh, and feminine rose, matching with a dark grey for script.

 
 
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Digital Adaptation

In order to bring the brand identity to live, we gave a general direction on how to translate the space experience digitally.

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WHAT OUR CLIENTS SAY

“The smallest things make the biggest difference. Thanks to the outside perspective and fresh eyes from Space & Pepper, we were able to add elements to our shop to better communicate our intentions and build a strong neighbourhood community.
A big thank you to the three women for adding a human touch to our space with your keen attention to detail!”


Maya, Monica & Ania (Co-Founders of Allerstr. 11)

 

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Boutik

 

Client | Boutik                        
Location | Lisbon, Portugal
Timeframe | Oct. / Nov. 2018         

Space Profile | A laid back café & concept store inspired by the owners’ passion for the ocean and surfing.
Challenge | Create an appealing B2B & Group offer

 

 
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The Challenge

“From 5 pm on, our space was usually less crowded so we wanted to attract other groups of clients such as companies, surf communities, meetups to host team dinners, birthday parties or other events.”

One month post opening, Boutik reached out to us wanting to assess and evaluate the status quo in their space - and find additional revenue opportunities for the slower evening hours. Our goal was to identify this new target clientele and create a product offering that is realizable in the space and matches Boutik’s unique space identity.

 

 

Our answer


After a very busy first month of business, we took a step back with the owners and analyzed the overall activity in the space -from clients to service to organizational aspects- and identified success factors as well as pain points.

Based on the results of this Health Check, we turned to the development of a B2B Group Product that works within the parameters and constraints of the space. We created potential personas, researched local and international target groups and created matching use cases for group events.

 
 
 

How we impact Human Senses

In order to humanize the overall space and brand experience, we focus on a variety of human senses and emotions - and develop action points to reach them.

ENVISION  Getting information about how the space can be used for events.

ENVISION
Getting information about how the space can be used for events.

ATTRACTION  Creating a visual language that appeals to the eye and speaks to the target group.

ATTRACTION
Creating a visual language that appeals to the eye and speaks to the target group.

TOGETHER  Creating an environment for people to meet and engage with one another.

TOGETHER Creating an environment for people to meet and engage with one another.

ENGAGE  Attracting target communities with curated event taylored to the space.

ENGAGE
Attracting target communities with curated event taylored to the space.

EXPERIENCE  Building a unique experience around space & food for groups and corporates.

EXPERIENCE
Building a unique experience around space & food for groups and corporates.

 
 
 

We translated our approach into a brochure that speaks the visual language of Boutik and still covers all relevant information about space, pricing and amenities.

In addition, we worked on a launch strategy to reach and attract these target communities such as eco-conscious companies or communities with a focus on health & activities.  

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A few months after launching their Group Program, Boutik organized events for a Digital Nomad Community, Startup Group, Company Events and a Wine & Tapas Tasting.

 
 

 
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WHAT OUR CLIENTS SAY

“Space & Pepper did excellent, in-depth work on understanding our vision and identifying areas with potential for growth and additional revenues.

We wanted to develop a B2B & Group offer for a new set of clients and create a coherent strategy for our Café-Boutique.

Two months after our opening, Space & Pepper allowed us to sit back, reflect, and become aware of all the opportunities we have. 2019 will be a crazy busy year for us and we’re more than excited!”


Alice & Pam (Founders of Boutik)

 

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CHIJIL

 

Client | Chijil                        
Location | Chiapas, Mexico
Timeframe | Dec. ‘18/ Jan. ‘19         

Space Profile | An eco-ranch built from ecological, sustainable materials and supporting the indigenous, local culture.
Challenge | Comprehensive market & trend research.

 

 
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The Challenge

While the living space of Chijil are being planned and built, the owners are still in the process of developing the concept and identifying their target clientele.

Since we believe that the target audience and their needs has major implications on decisions such as User Experience, Interior Design, Set up & Service - the project was in need of quick guidance and directions.

It was important to adapt a global perspective on target groups while taking into consideration relevant market trends and developments in hospitality and travel. The goal was to identify and characterize client groups that match the space identity and vision of the owner - and provide references and links for inspiration.

 

 

Our answer


We based our research on a primary consultation with the owners about their space vision, its look and feel, location, facilities, and the targeted service level. Subsequently we dove into a deep research about trends and developments and selected the ones where we saw parallels for both space identity and set up.

We further analyzed the target groups and refined them based on the feedback we accumulated. We re-characterized the personas based on their interest rather than optics. Lastly, we collected and showcased a vast collection of comparable, inspirational concepts around the world - highlighting their USP’s and product offering.

 
 
 

How we impact Human Senses

In order to humanize the overall space and brand experience, we focus on a variety of human senses and emotions - and develop action points to reach them.

UNDERSTAND  Get a better grasp of target personas and matching target groups.

UNDERSTAND
Get a better grasp of target personas and matching target groups.

INSPIRE  See how other spaces stand out and succeed.

INSPIRE
See how other spaces stand out and succeed.

RE-WORK  Apply the learnings onto the concept and distinguish it on the market.

RE-WORK Apply the learnings onto the concept and distinguish it on the market.

ENGAGE  Attracting target communities with curated event taylored to the space.

ENGAGE
Attracting target communities with curated event taylored to the space.

EXPERIENCE  Building a unique experience around space & food for groups and corporates.

EXPERIENCE
Building a unique experience around space & food for groups and corporates.

 
 
 
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WHAT OUR CLIENTS SAY

“Working with Space and Pepper has been a truly revealing and inspiring experience. From the moment we had our first meeting they understood exactly what I was looking for, even without me knowing it.

Their experience in consultancy is wide and deep on so many levels, as shown in the output of the project, where I found important areas of opportunity for my business to grow and appeal to my target audience.
Even though we were working from long distance, it felt like Space & Pepper was working right beside me. They delivered an amazing and innovative presentation that I know I can use and analyze every time I want.

It felt like working with business partners, friends and customers - all in one. Thank you so much for your amazing and priceless help.
I’m sure I will be working with you in the upcoming stages of my business!”


Federico