We based our research on a primary consultation with the owners about their space vision, its look and feel, location, facilities, and the targeted service level. Subsequently we dove into a deep research about trends and developments and selected the ones where we saw parallels for both space identity and set up.
We further analyzed the target groups and refined them based on the feedback we accumulated. We re-characterized the personas based on their interest rather than optics. Lastly, we collected and showcased a vast collection of comparable, inspirational concepts around the world - highlighting their USP’s and product offering.