Client | Allerstr. 11
Location | Berlin, Germany
Timeframe | Oct. / Nov. 2018
Space Profile | A concept store and workshop space based around plant-based, hand-made products
Challenge | Create a visual identity for the space
Allerstr. 11 consists of 3 individual brands and types of products - sharing the common vision to bring plant-based, hand-made, natural products to their customers. Their space does not only serve as a store to sell products, but also as a creative environment for workshops and craftsmanship.
Our goal was to create a clear, coherent and beautiful identity for their space communicating their shared values and unique set up of the space - without compromising on the individuality of their individual brands.
We approached the design of Allerstr.’s space identity by focusing on both the user-centric experience in the physical space as well as the shared values and vision of the 3 co-owners. Our goal was to create a visual language that transports both useful information of the space as well as meaningful emotions about its cause.
We built a new visual identity focusing on modern, warm color schemes, catchy words & taglines and a new world of emotional imagery.
How we impact Human Senses
In order to humanize the overall space and brand experience, we focus on a variety of human senses and emotions - and develop action points to reach them.