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ALLERSTR.11

 

Client | Allerstr. 11
Location | Berlin, Germany
Timeframe | Oct. / Nov. 2018

Space Profile | A concept store and workshop space based around plant-based, hand-made products
Challenge | Create a visual identity for the space

 

 
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The Challenge

Allerstr. 11 consists of 3 individual brands and types of products - sharing the common vision to bring plant-based, hand-made, natural products to their customers. Their space does not only serve as a store to sell products, but also as a creative environment for workshops and craftsmanship.

Our goal was to create a clear, coherent and beautiful identity for their space communicating their shared values and unique set up of the space - without compromising on the individuality of their individual brands.

 

 

Our answer

We approached the design of Allerstr.’s space identity by focusing on both the user-centric experience in the physical space as well as the shared values and vision of the 3 co-owners. Our goal was to create a visual language that transports both useful information of the space as well as meaningful emotions about its cause.
We built a new visual identity focusing on modern, warm color schemes, catchy words & taglines and a new world of emotional imagery.

 
 

How we impact Human Senses

In order to humanize the overall space and brand experience, we focus on a variety of human senses and emotions - and develop action points to reach them.

FEEL GOOD  Supporting a good cause with organic products.

FEEL GOOD
Supporting a good cause with organic products.

BE CALM  A plant-based atmosphere to relax mind & soul

BE CALM
A plant-based atmosphere to relax mind & soul

UNDERSTAND  Getting information about product types & events.

UNDERSTAND
Getting information about product types & events.

ATTRACTION  Creating a visual language that appeals to the eye

ATTRACTION
Creating a visual language that appeals to the eye

TOGETHER  Creating an environment for people to meet, engage.

TOGETHER Creating an environment for people to meet, engage.

LEARN & ENGAGE  Being enticed to participate in workshops.

LEARN & ENGAGE
Being enticed to participate in workshops.

 
 
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The new space identity goes beyond a simple logo as it represents the shared face of the three brands to the customer. The word “atelier” incorporates aspects of creation and craftsmanship, hinting to the fact that not only all products are being produced on-site, but that guests are invited to participate.

As the space does promote plants, textiles and candles - a more neutral, earthy color base was chosen - alongside a modern, fresh, and feminine rose, matching with a dark grey for script.

 
 
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Digital Adaptation

In order to bring the brand identity to live, we gave a general direction on how to translate the space experience digitally.

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WHAT OUR CLIENTS SAY

“The smallest things make the biggest difference. Thanks to the outside perspective and fresh eyes from Space & Pepper, we were able to add elements to our shop to better communicate our intentions and build a strong neighbourhood community.
A big thank you to the three women for adding a human touch to our space with your keen attention to detail!”


Maya, Monica & Ania (Co-Founders of Allerstr. 11)