CHIJIL
Client | Chijil
Location | Chiapas, Mexico
Timeframe | Dec. ‘18/ Jan. ‘19
Space Profile | An eco-ranch built from ecological, sustainable materials and supporting the indigenous, local culture.
Challenge | Comprehensive market & trend research.
The Challenge
While the living space of Chijil are being planned and built, the owners are still in the process of developing the concept and identifying their target clientele.
Since we believe that the target audience and their needs has major implications on decisions such as User Experience, Interior Design, Set up & Service - the project was in need of quick guidance and directions.
It was important to adapt a global perspective on target groups while taking into consideration relevant market trends and developments in hospitality and travel. The goal was to identify and characterize client groups that match the space identity and vision of the owner - and provide references and links for inspiration.
Our answer
We based our research on a primary consultation with the owners about their space vision, its look and feel, location, facilities, and the targeted service level. Subsequently we dove into a deep research about trends and developments and selected the ones where we saw parallels for both space identity and set up.
We further analyzed the target groups and refined them based on the feedback we accumulated. We re-characterized the personas based on their interest rather than optics. Lastly, we collected and showcased a vast collection of comparable, inspirational concepts around the world - highlighting their USP’s and product offering.
How we impact Human Senses
In order to humanize the overall space and brand experience, we focus on a variety of human senses and emotions - and develop action points to reach them.
UNDERSTAND
Get a better grasp of target personas and matching target groups.
INSPIRE
See how other spaces stand out and succeed.
RE-WORK Apply the learnings onto the concept and distinguish it on the market.
ENGAGE
Attracting target communities with curated event taylored to the space.
EXPERIENCE
Building a unique experience around space & food for groups and corporates.
