Boutik
Client | Boutik
Location | Lisbon, Portugal
Timeframe | Oct. / Nov. 2018
Space Profile | A laid back café & concept store inspired by the owners’ passion for the ocean and surfing.
Challenge | Create an appealing B2B & Group offer
The Challenge
“From 5 pm on, our space was usually less crowded so we wanted to attract other groups of clients such as companies, surf communities, meetups to host team dinners, birthday parties or other events.”
One month post opening, Boutik reached out to us wanting to assess and evaluate the status quo in their space - and find additional revenue opportunities for the slower evening hours. Our goal was to identify this new target clientele and create a product offering that is realizable in the space and matches Boutik’s unique space identity.
Our answer
After a very busy first month of business, we took a step back with the owners and analyzed the overall activity in the space -from clients to service to organizational aspects- and identified success factors as well as pain points.
Based on the results of this Health Check, we turned to the development of a B2B Group Product that works within the parameters and constraints of the space. We created potential personas, researched local and international target groups and created matching use cases for group events.
How we impact Human Senses
In order to humanize the overall space and brand experience, we focus on a variety of human senses and emotions - and develop action points to reach them.
ENVISION
Getting information about how the space can be used for events.
ATTRACTION
Creating a visual language that appeals to the eye and speaks to the target group.
TOGETHER Creating an environment for people to meet and engage with one another.
ENGAGE
Attracting target communities with curated event taylored to the space.
EXPERIENCE
Building a unique experience around space & food for groups and corporates.
We translated our approach into a brochure that speaks the visual language of Boutik and still covers all relevant information about space, pricing and amenities.
In addition, we worked on a launch strategy to reach and attract these target communities such as eco-conscious companies or communities with a focus on health & activities.
A few months after launching their Group Program, Boutik organized events for a Digital Nomad Community, Startup Group, Company Events and a Wine & Tapas Tasting.
